DIRECTV selects Soffid to implement it’s IAM strategy in LATAM Markets

DIRECTV selects Soffid to implement it’s IAM strategy in LATAM Markets

DIRECTV deploys Soffid to implement it’s IAM strategy in LATAM Markets

State of the art identity management and operational efficiency.

Buenos Aires and Palma, September 11st 2023

 On 15th of May 2023, DIRECTV, completed Soffid implementation and production cut-over for Argentina, United States, Chile, Colombia, Ecuador, Perú, Puerto Rico, Uruguay and the Caribbean subsidiaries. The successful go live follows the signing of a multi-year agreement between DIRECTV and Soffid, giving both parties a solid foundation to continue collaborating and innovating in the identity and access management processes. After the cut-over, Soffid IAM provides Access Management and Identity Governance and Administration (AM & IGA) to DIRECTV’s  30,000+ employee and external users identities.

Mariano Silvestrini, Senior Manager Security, of DIRECTV Latin America, comments: “DIRECTV and Soffid teams achieved a friction less implementation and cut-over in record time, allowing DIRECTV to unify identity management across LATAM markets and all our software platform. Having a solution able to integrate to any existing application and also able to federate to any third party identity provider, allows us to achieve the required standardization and flexibility.”

Soffid is very proud of this successful implementation due to the added complexity of having a significant delivery scope and multiple locations in different countries. DIRECTV highly skilled team alongside Soffid’s best-in-class integration and provisioning capabilities have been key to achieve a fast and successful implementation.” said Miquel Simó, COO of Soffid. “From now on, Soffid IAM protects DIRECTV digital assets with state-of-the-art IAM technology including multi-factor authentication, adaptative security, behavioral rules and patterns, enforced business workflows, etc.


Since its launch in 1994, DIRECTV has continually evolved its product, best-in-class content, service, and user experience to provide customers with an industry-leading video offering. DIRECTV offers the industry’s best picture format and exciting content in 4K HDR. It is the undisputed leader in sports, bringing NFL Sunday Ticket customers every live out-of-market NFL game, every Sunday during the NFL season. DIRECTV also gives customers the choice of watching movies and TV shows from virtually anywhere – on their TVs at home or their favorite mobile devices via the DIRECTV app. DIRECTV STREAM, the streaming video service, is designed for the household that wants the best of live TV and on-demand, compelling live TV packages, sports and, when using a DIRECTV STREAM device, access to more than 7,000 apps on Google Play.

America’s commercial video industry leader, DIRECTV for BUSINESS already serves more than 300,000 sports bars, restaurants, hotel lounges, barbershops and salons, quick-serve restaurants, and other places where fans may gather to watch games. It enables travelers on airplanes and trains, watching live in stadium suites and casinos, and others on remote locations including offshore oil rigs the opportunity to always remain connected with their favorite teams.

About Soffid IAM

 Soffid IAM delivers the most comprehensive list of IAM features and products covering all IAM lifecycle (AM, IGA, IRC and  PAM). Headquartered in Palma, Mallorca, Spain, Soffid’s hyperconverged IAM suite serves customers in more than 30 countries worldwide, protecting public institutions and private companies sensible information. For more information visit or send an email to



Why Privileged Access Management (PAM) is so essential?

Why Privileged Access Management (PAM) is so essential?

At the heart of remote cybersecurity is Privileged Access Management (PAM). It’s the protection around sensitive and privileged user accounts, which are the crown jewels for cybercriminals. For the channel, PAM creates a new revenue stream and further business opportunities with their customers. It is true that having unrestricted access to clients’ IT estates is part and parcel for a service provider. But, it does pin a huge target on their backs.

Offering comprehensive PAM solutions will enable channel partners to secure, manage and monitor access to their own privileged accounts. As well as those of their clients, keeping the most valuable keys to their network safe.

Remote working is here to stay, and the channel is pivotal in supporting organisations in their efforts to maintain the best protection against cyber attacks. Whether they’re adopting a hybrid, or fully remote working model. Channel partners have a rich portfolio of security solutions. They are in the ideal position to facilitate these flexible models and provide organizations with the seamless IT support. Because they need to connect workers securely, irrespective of their location.

Privileged Access Management can provide partners with greater security not only for their clients but for their own accounts too

In today’s cyber environment, stolen and misused privileged accounts can be used to inflict tremendous damage. As well as the access they provide to sensitive and critical data and hosts

Implementing a Privileged Access Management (PAM) tool

Implementing a PAM tool reduces the likelihood of privileged credentials being compromised or misused in both external breaches and insider attacks. Such tools also help reduce the impact of an attack when it occurs. Because radically short the time during which the organization is unaware that it is under attack or being subverted. Cloud security, anomaly detection, and securing the software development life-cycle also can be addressed with a PAM tool. As can regulatory compliance and operational efficiency.

PAM solutions need to be aware of not only who a user is, but also to which resources they should be granted privileged access. To enhance security even further, strong PAM solutions tend to have their own layers of security capabilities. That is, they will have the ability to limit user access not only by role, but also by other factors, such as time and location. This ensures that even an authenticated user only sees the specific resource being accessed, and only when appropriate.

As a quick example, a given user has privileged access to a server to perform an upgrade because they have the server administrator role. But the PAM administrators might also limit that privileged access, for business reasons or simply as a security practice. Granting a two-hour window starting at midnight, for example.

Outside of that time frame, even with the login credentials, the user won’t be able to access the server for good or malicious reasons.

Multifactor Authentication (MFA) & Privileged Account Management (PAM)

If a user has successfully authenticated to the system, the PAM system will provide the user the privileged access they have been granted. Of course, that’s entirely appropriate, when the user is who they say they are. At the same time it is potentially disastrous when a privileged user within the system is not who they say they are.

Strong PAM solutions have safeguards to protect against this very situation. Session management tools, for example, will alert the security team (or automatically kill the session) when the activity undertaken by a privileged user is outside of defined parameters. One possible case might be a so-called database administrator who suddenly starts rapidly executing a large number of queries against multiple databases.

But what of the case where a hacker has stolen a DBA’s credentials, gained entrance to the system? And then undertakes activity which does not raise alarms, such as running an occasional query as the legitimate DBA might do?

Once you gain access to the system, do you engage in non-alarm activity? Like running an occasional query like a legitimate DBA would.

How do MFA and PAM work together?

This is the kind of situation that MFA and PAM solutions avoid when they work together.In this way they provide a true layered defense of security. Where strong PAM solutions excel at providing only the appropriate access to privileged users. A strong MFA vs. PAM capability ensure users are who they say they are before they get to the point of granting privileges.

It’s a layered strategy that truly helps security teams and administrators create a defense-in-depth. It is a solid way to increase the cybersecurity of a company. Especially in today’s environments that are subject to constant hacking attempts.


(3) Dark Reading

Picture: Foto de Negocios creado por jannoon028 –

Multifactor Authentication

Multifactor Authentication

Have a look to our new snack at Soffid Youtube Channel. Sion Vives,

Snacks by Soffid: Privileged Account Management (PAM)

Snacks by Soffid: Privileged Account Management (PAM)

Privileged account management can be defined as managing and auditing account and data access by privileged users. A privileged user is someone who has administrative access to critical systems.

Implementing a policy of least privilege minimizes unnecessary privilege allocation to ensure access to sensitive data is available only to those users who really need it.

Today, our CTO, Gabriel Buades, talk about how Soffid helps companies to secure their priviledge users.

Hoy does Priviledge Account Management benefit your company?

Hoy does Priviledge Account Management benefit your company?

Privileged Account Management is considered by many analysts and technologists as one of the most important security projects for reducing cyber risk and achieving high security ROI.

Based on recent threat activity, privileged accounts, not corporate data, might be the most valuable items within enterprise networks.

The domain of priviledge management is generally accepted as falling within the broader scope of identity and access management (IAM). Together, PAM and IAM help to provide fined-grained control, visibility, and auditability over all credentials and privileges.

While IAM controls provide authentication of identities to ensure that the right user has the right access as the right time, PAM layers on more granular visibility, control, and auditing over privileged identities and activities.

In a Tuesday session, titled “Security Leader’s Guide to Privileged Access Management,” Gartner research director Felix Gaehtgens said privileged access management is a crucial component of any security program because of the increasingly large scope of IT environments, privileged users, administrative tools, and IAM data such as passwords, encryption keys and certificates. Gaehtgens recommended organizations implement strict controls on privileged access such as limiting the total number of personal privileged accounts, creating more shared accounts and reducing the times and durations during which privileged access is granted.

It is a pleasure to invite you to our new webinar we are celebrating today, 23rd June.

During the webinar we will discuss about how PAM is emerging as one of the hottest topics in cybersecurity and why it must be a part of your overall IAM strategy.


Join now our webinar!