The Internet of Things (IoT) is reshaping nearly every industry, from manufacturing and transportation to home automation, telecommunications, and healthcare. By connecting devices with systems, data, and people, you achieve more personalized, automated, and enhanced experiences for your customers.

Therefore, safeguarding user privacy is becoming more difficult as the Internet of Things gains priority in our daily lives. More and more connected devices mean less control over increased connectivity and data collection activities.

In fact, control can be lost if someone hacks into your computer or smartphone, acting as a remote control for other devices. This form of cybercrime can even go unnoticed, unless a series of significant events occur that shock the user.

Smartphones store an enormous amount of personal data about their owners. With apps tied to email IDs, bank accounts, and in some cases appliances and vehicles, stolen data can lead to massive (and in many cases unsolvable) problems.

But regardless of the Internet of Things (IoT) application, no consumer wants to lose control of their data. They want to determine what and who has access to your personal information, for how long, and under what circumstances.

IAM (Identity Access Management) also helps to identify devices as well as manage user access to data, and traditional IAM solutions cannot cope with the demands of the new era of Internet of Things devices, so it is necessary update the architecture, taking into account the number of device connections and looming security concerns.

Having a customer identity solution that facilitates consistent, multi-channel personalization is key to driving revenue and loyalty.

Customer identity data is one of your most valuable assets, and Soffid can help you protect it everywhere.

Soffid also allows customers to link and manage trusted devices so they can easily authenticate into different applications.